Contribute to society by establishing “Art & Business”
“Art & Business” is Voltage’s corporate philosophy. This “Art” means the will to create inspiring content by ourselves. We want to be an organization that always makes day-to-day efforts, through trial and error, to pursue our vision so that we can hear people say, “I was excited and impressed”, not that “It was convenient.” As opposed to self-pleasing works with no consideration for the recipient’s situation, we want to create inspiring content that touches the recipient’s heart.
Again, “Art” here is not about writing a novel alone in your room without expecting anyone to read it, but it does mean aiming to create something to entertain as many people as possible, hopefully people all over the world. This attitude will help your work succeed also as a “business”, which then will make a profit and enable you to invest in your next work. Through dynamic interactions with society in this way, we want to generate cycles of personal and organizational growth. Furthermore, in order to “produce a series of hits in a row” without ending with a “one-hit wonder”, we will establish a “mechanism” that will enable our staff to constantly come up with innovative ideas and transform their ideas into reality.
We want to contribute to the world with these positive cycles of “Art & Business”.
Pursue the unique style of “Drama of Love and Battle”
Heroes and heroines in movies “pursue happiness” either for themselves or to share it with their beloved. They escape from troubles they are involved in; they take back what they have been robbed of; and they struggle to reach the next goal.
Through the experience of screenplay writing at the School of Theater, Film, Television and Digital Media, UCLA, President Tsutani reached the conclusion that what heroes and heroines ultimately pursue are “Love and Battle”.
The term “Love” here means not only love between men and women, but also the relationship between humans in general accepting and supporting each other. “Battle” includes competition between rivals, struggling to overcome one’s own weaknesses, challenges to conventional social paradigms, and so on. Seeing heroes and heroines struggle under adverse circumstances in pursuit of happiness in their own way, the audience feels empathy and is tempted to cheer for the characters. They feel encouraged and comforted to know, “It is not me alone who is in a troubling situation.” It is the power of storytelling.
We will continuously envision, shape and pursue our original style of storytelling in various forms suitable for the Internet age.
Personal & Corporate Growth through a Spirit of Innovation and Responsibility
We aim to be forever expanding our world by fostering a culture of ideas. Work should always be undertaken with a pioneering spirit. Not only is it more fulfilling and absorbing to work on things we’ve planned ourselves, it allows us to be more in tune with our own strengths and the needs of our consumers. We believe in constant and consistent self-improvement.
We need the courage to try new things without fear of failure; the wisdom to learn from our mistakes; and the tenacity to never give up. It is in acknowledging our mistakes that we may avoid repeating them, and thereby expand our own horizons. One of the great joys in life is that there is always a new and fascinating world out there for those that seek it.
We must never shy from our mistakes; it would be irresponsible to give up when they occur. Being accountable means learning from our losses and recovering from them both at a team and a company level. We will communicate with each other when things go wrong and in doing so avoid repeating these experiences.
Through this mindset, we will grow and improve both as individuals and as an organization.